Business Details
18 Years
experience
Trusted Chartered Accountants in Welwyn Garden City
Julian Hobbs has been providing expert accounting and financial services to ambitious businesses since 2008. As Chartered Accountants and Tax Advisers, we specialise in delivering outsourced finance solutions tailored to the needs of growing SMEs across Hertfordshire and beyond. With over 16 years of experience, we have supported 100+ businesses managing 40M+ in annual turnover. Our remote, human-first approach combines technical excellence with clear communication, offering services ranging from strategic tax planning to comprehensive outsourced finance departments.We pride ourselves on being approachable, community-focused partners who empower businesses with actionable financial insights and proactive support. Our team of certified professionals ensures clients receive reliable, jargon-free advice that drives confident decision-making and sustainable growth.
Services
Business Advisory
Accounting and Tax Services
Outsourced Finance Department
Corporation Tax Planning
Bookkeeping Services
Management Accounts
Cash Flow Services
Income Tax Services
VAT Returns
Financial Forecasting
Details
- Year established: 2008
Highlights and features
- We offer 20+ years of Chartered Accountancy expertise with tailored financial solutions
- Our team provides jargon-free, actionable advice focused on business growth
- Fully outsourced finance department services without the in-house overhead
- Specialise in supporting established SMEs with complex financial requirements
- 100% remote, stress-free services with 16 years of proven industry experience
Associations and certifications
- Institute of Chartered Accountants in England and Wales (ICAEW)
- Chartered Institute of Taxation (CIOT)
What people say
Professional service
Reliable, supportive
Sound advice
Always available
Excellent service
Services
Outsourced Finance Department
We provide comprehensive outsourced finance solutions for growing businesses, handling bookkeeping, reporting, and strategic financial management. Our services include monthly reporting, budgeting, payroll management, and software automation. This enables clients to maintain compliance while focusing on core business activities. Our scalable approach adapts to business growth, delivering cost-effective expertise without the overhead of in-house teams.
Corporation Tax Planning
Our corporation tax services focus on proactive planning to minimise liabilities while ensuring compliance. We offer tax-efficient structuring, profit forecasting, director remuneration planning, and exit strategy development. Clients benefit from year-round tax management, legislative updates, and specialist reliefs optimisation. This strategic approach supports business growth and financial decision-making.
Management Accounts
We deliver tailored monthly management accounts with performance analysis, KPI tracking, and cash flow insights. Our services include budgeting, variance analysis, and scenario planning to support informed decision-making. These reports help identify cost inefficiencies and growth opportunities while maintaining real-time financial visibility for business owners.
Cash Flow Services
Our cash flow forecasting services provide three-way financial projections linking profit & loss, balance sheet, and cash flow statements. We offer scenario planning, regular monitoring, and software integration to maintain liquidity control. This helps businesses prepare for seasonal fluctuations, investment opportunities, and unexpected financial challenges.
Bookkeeping Services
We provide cloud-based bookkeeping using Xero, QuickBooks, and Sage platforms. Services include transaction recording, accounts receivable/payable management, and VAT return preparation. Our automated systems ensure accurate, MTD-compliant records while providing real-time financial data. This forms the foundation for reliable reporting and strategic financial management.
People
Julian Hobbs
Founder & Chartered Accountant
Established the firm in 2008 with 20+ years' experience as a Chartered Accountant and Tax Adviser. Specialises in strategic financial guidance for growing businesses, combining technical expertise with practical solutions.
Julie Watkin
Practice Manager
Manages bookkeeping, VAT, and payroll operations while ensuring exceptional client service. Combines organisational expertise with financial management experience to deliver comprehensive accounting solutions.
Siobhan Baker
Practice Administrator
Coordinates internal operations and client onboarding with administrative excellence. Maintains system efficiency and organisational structure while supporting the professional team's workflow.
Questions
What accounting services do you specialise in for growing businesses?
We specialise in outsourced finance departments, corporation tax planning, management accounts, cash flow forecasting, and bookkeeping services tailored to SMEs' needs.
How do you differ from traditional accounting firms?
We combine Chartered Accountancy expertise with proactive, technology-enabled solutions and jargon-free communication focused on strategic business growth.
Can you help with both day-to-day accounting and strategic financial planning?
Yes, we provide comprehensive support from bookkeeping and VAT compliance to strategic tax planning and financial forecasting.
What technology platforms do you work with?
We integrate with Xero, QuickBooks, Sage and other major accounting software platforms for seamless financial management.
How do you support businesses preparing for investment or exit?
We offer financial strategy development, investor-ready reporting, and exit planning services to maximise business value.
