Business Details
10 Years
experience
Award-Winning Xero Accountants in Durham
Avery Martin Accountants is an award-winning firm of Xero-driven accountants based in Chester le Street, Co Durham, and Northumberland. Established in October 2016 but operating part-time since 2003, we specialise in providing modern digital accounting solutions to small- and medium-sized businesses across recruitment, hospitality/leisure, and e-commerce sectors. Our expertise extends nationwide through cloud-based technology, enabling seamless collaboration with clients remotely. Recognised as Xero's Best Sole Trader in the UK in 2018/19, we combine technical proficiency with proactive business advice to help clients grow sustainably. Our services encompass accounting, tax compliance, Virtual Finance Director support, and strategic business development.We prioritise personalised solutions, leveraging our deep understanding of financial data to deliver actionable insights. Our commitment to innovation is reflected in our adoption of cloud accounting tools like Xero, Dext, and Spotlight Reporting. We actively contribute to the community through our involvement with the Red Sky Foundation, supporting local children's healthcare initiatives. With a focus on saving clients time and reducing tax liabilities, we empower business owners to concentrate on growth and personal priorities.
Services
Cloud Accounting
Tax Compliance
Virtual FD
Business Development
R&D Tax Credits
Details
- Year established: 2016
Highlights and features
- Award-winning Xero expertise since 2003 with nationwide client support
- Leverage cloud technology for real-time financial management and reporting
- Personalised tax reduction strategies maximising legal deductions
- Proactive business advisory services beyond traditional accounting
- Recognised community contribution through Red Sky Foundation involvement
Associations and certifications
- Xero
- Spotlight Reporting
What people say
Award-winning expertise
Proactive business advice
Tax optimisation success
Personalised support
Technology-driven solutions
Services
Virtual FD
Our Virtual Finance Director service provides strategic financial leadership at a fraction of in-house costs. We deliver cashflow management, budget forecasting, and financial strategy implementation tailored to business growth needs. Clients benefit from expert guidance in board meetings and tax planning while maintaining operational flexibility through our scalable support model.
Cloud Accounting
We implement Xero-driven cloud accounting solutions for real-time financial management. Our services include bookkeeping, payroll processing, and financial reporting accessible from any location. This technology-driven approach ensures accuracy, improves decision-making through live data analytics, and reduces administrative burdens for business owners.
Business Development
Our business development services focus on strategic planning and operational improvement. We offer cashflow management, KPI coaching, and organisational reviews to enhance profitability. Through quarterly coaching and customised reporting templates, we help businesses achieve sustainable growth and improved financial performance.
R&D Tax Credits
We specialise in identifying and claiming research & development tax reliefs for SMEs. Our process includes eligibility assessment, claim preparation, and maximising cash refunds from HMRC. Businesses can recover up to 33% of qualifying expenditures through this government-backed innovation support programme.
Tax Compliance
Comprehensive tax compliance services covering corporation tax, VAT, and personal tax returns. We ensure regulatory adherence while implementing legal tax reduction strategies. Our proactive approach includes year-round tax planning to optimise deductions and maintain HMRC compliance.
People
Glenn Martin
Founder
Award-winning accountant and Xero Best Sole Trader 2018/19 winner with 20+ years' experience. Specialises in cloud accounting solutions and business growth strategies for SMEs.
Questions
What accounting software do you specialise in?
We specialise in Xero cloud accounting software, providing implementation, training, and ongoing support for businesses.
Can you help with R&D tax credit claims?
Yes, we offer R&D tax credit advisory services, helping eligible businesses claim up to 33% cashback from HMRC.
Do you work with businesses outside Durham?
We support clients nationwide through cloud accounting technology, serving businesses in recruitment, hospitality, and e-commerce sectors.
What is your Virtual FD service?
Our Virtual FD provides strategic financial leadership at a fraction of in-house costs, including cashflow management and business planning.
How do you handle urgent accounting queries?
We offer out-of-hours support for urgent matters and prioritise timely responses to critical financial questions.
What business development services do you offer?
We provide cashflow coaching, KPI improvement strategies, organisational reviews, and quarterly business planning sessions.
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