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Expert Accountants for Small & Care Businesses in Shropshire
Fresh Clarity is a dedicated accountancy firm supporting small businesses and care sector organisations across Shropshire. Our mission is to empower business owners by handling complex financial management, compliance, and strategic planning, allowing clients to focus on growth and service delivery. With a team of experienced professionals, we prioritise proactive support, technological innovation, and personalised financial guidance.

Our approach combines technical expertise with a deep understanding of the challenges faced by small business owners, ensuring clarity, compliance, and long-term sustainability. Client testimonials highlight our reliability, transparency, and ability to transform financial operations through tailored solutions.
Services
Bookkeeping Payroll Services Business Planning Tax Compliance Financial Coaching
Highlights and features
  • We offer experienced accountancy support tailored to small businesses and care providers.
  • Our team uses technology to streamline financial processes and improve efficiency.
  • We provide proactive compliance and strategic planning to prevent financial risks.
  • Clients benefit from dedicated support and transparent communication.
  • Our services are designed to free up your time for core business activities.
What people say
Excellent team Made process easy Great support Professionalism Improved efficiency
Services
Bookkeeping
Our bookkeeping service ensures accurate, up-to-date financial records tailored to small businesses. We manage daily transactions, invoicing, and expense tracking using cloud-based software. Clients benefit from real-time financial insights and reduced administrative burdens.
Payroll Services
We handle payroll processing, tax deductions, and compliance reporting for businesses of all sizes. Our system ensures timely payments and adherence to HMRC regulations. Clients receive support with pension schemes and employee leave management.
Business Planning
Our business planning service develops actionable financial strategies aligned with long-term goals. We analyse cashflow, profitability, and market conditions to create adaptable roadmaps. Clients gain clarity on growth opportunities and risk mitigation.
Tax Compliance
We ensure full compliance with UK tax regulations through proactive filing and advisory services. Our team optimises tax efficiency while minimising liabilities. Clients receive guidance on VAT, corporation tax, and personal tax matters.
Financial Coaching
Our financial coaching provides ongoing support for business decision-making. We explain financial statements, budgeting, and investment options in accessible terms. Clients build confidence in managing their business finances independently.
People
Marie Donaldson
Director
Marie founded Fresh Clarity to provide accessible, technology-driven accountancy support. With public and private sector experience, she specialises in strategic financial planning for small businesses and care providers.
Kim Robbins
Head of Payroll
Kim leads payroll services with a focus on accuracy and client support. Her background in emergency services informs her approach to stress-free financial management for businesses.
Tamsin Lloyd
Client Associate
Tamsin provides day-to-day bookkeeping and payroll support, ensuring seamless client operations. She prioritises clear communication and efficient financial processes for small businesses.
Louise Donaldson
Sales and Marketing Lead
Louise connects businesses with Fresh Clarity's services, sharing insights on financial efficiency. Her focus on work-life balance aligns with the firm's client-centric ethos.
Questions
What accounting services do you offer for small businesses?
We provide bookkeeping, payroll, tax compliance, business planning, and financial coaching tailored to small businesses in Shropshire.
How do your fees work?
Fees are fixed monthly or annual rates based on turnover and complexity, agreed upfront with no hidden charges.
Do you work with care sector businesses?
Yes, we specialise in accountancy for care providers, understanding their unique financial and compliance needs.
Can you help with software integration?
We implement and manage cloud accounting tools like QuickBooks and Dext to streamline your financial processes.
How do I switch accountants?
We handle the transition smoothly, including data migration and compliance checks, ensuring minimal disruption to your business.
What ongoing support do you provide?
Clients receive regular financial updates, compliance reminders, and strategic advice to support informed business decisions.