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Business Details
50+ Years
experience
Trusted Accounting & Tax Services in Exeter
Established in 1931, WR Frost has built a legacy of delivering expert financial guidance tailored to the unique needs of businesses and individuals. Our team of qualified professionals combines deep industry knowledge with a personalised approach, ensuring clients receive strategic advice that aligns with their goals. With offices in Exeter, Totnes, and Okehampton, we serve over 2,500 clients across 300+ industries, offering comprehensive services including tax planning, payroll management, and business advisory. Our commitment to fostering long-term relationships is reflected in our client-centric ethos, which prioritises transparency, responsiveness, and proactive support.

By staying ahead of legislative changes and leveraging technology, we streamline financial processes while maintaining the human touch that distinguishes our service. Recognised for our expertise in navigating complex tax landscapes and providing actionable insights, we empower clients to focus on growth with confidence. Our track record of supporting businesses through critical financial decisions underscores our position as a trusted partner in the South West and beyond.
Services
Accounts Business Start Ups Business Tax VAT & Bookkeeping Management Accounts Payroll Personal Tax Tax Planning Capital Gains Tax Inheritance Tax
Details
  • Year established: 1931
Highlights and features
  • We have over 90 years of experience in accounting and tax advisory services.
  • Our team provides tailored financial solutions aligned with your business goals.
  • We offer proactive support to navigate complex tax legislation and compliance.
  • Our client-centric approach prioritises transparency and responsive communication.
  • We serve 2,500+ clients across 300+ industries with proven expertise.
What people say
Exceptional support Highly recommend Quick responses Excellent information Professional team
Services
Accounts
We prepare statutory accounts to meet deadlines, ensuring compliance with regulatory requirements. Our service includes detailed analysis of financial performance, identification of cost-saving opportunities, and strategic reporting tailored to your business structure. By maintaining accurate records, we help you make informed decisions and demonstrate financial transparency to stakeholders.
Business Tax
Our experts navigate current tax legislation to optimise your tax position. We identify eligible reliefs, structure tax-efficient strategies, and ensure compliance with HMRC requirements. By proactively managing liabilities, we help businesses retain capital for growth while minimising risks associated with audits or legislative changes.
Payroll
We handle payroll processing, including salary calculations, pension contributions, and statutory deductions. Our service ensures compliance with real-time reporting requirements and employment law. By automating administrative tasks, we reduce errors and free up time for you to focus on core business operations.
Tax Planning
We develop long-term tax strategies aligned with your business objectives. Our advice covers profit extraction methods, succession planning, and capital gains mitigation. By anticipating legislative changes, we help you structure transactions to maximise after-tax returns while maintaining compliance.
Management Accounts
We produce detailed management accounts to track cash flow, profitability, and operational efficiency. Our reports include key performance indicators and forecasting models to support data-driven decision-making. By identifying trends early, we help you address challenges and capitalise on growth opportunities.
People
Adam Aitken
Accounts Senior
Adam specialises in corporate accounting, providing tailored financial reporting solutions for SMEs. With expertise in compliance and audit preparation, he ensures clients meet statutory obligations while optimising financial processes.
Nicole Brown
Accounts Manager
Nicole leads our corporate tax advisory team, focusing on compliance and strategic planning. Her experience in cross-border transactions helps businesses navigate complex tax frameworks while maintaining regulatory adherence.
Ryan Lewis
Director
Ryan oversees business advisory services, guiding clients through growth strategies and financial restructuring. His 20+ years in chartered accountancy provide clients with actionable insights to enhance profitability and operational efficiency.
Daisy Harrison
Admin and Marketing Manager
Daisy manages client communications and marketing initiatives, ensuring seamless service delivery. Her focus on client relationship management enhances accessibility and responsiveness across our service offerings.
Tracey Manning
Accounts Manager
Tracey specialises in SME accounting, delivering tailored bookkeeping and VAT solutions. Her expertise in cash flow management supports businesses in maintaining financial stability and growth.
Questions
What accounting services do you offer for small businesses?
We provide tailored accounts preparation, tax compliance, payroll, and management reporting services designed to meet the specific needs of small businesses.
How can you help with tax planning for growing businesses?
Our tax planning services identify reliefs and structures to optimise your tax position, ensuring compliance while maximising retained profits for reinvestment.
Do you support businesses outside the South West?
Yes, while we have offices in Exeter, Totnes, and Okehampton, we serve clients nationwide through remote consultations and digital tools.
What sets Frost apart from other accountancy firms?
Our combination of sector expertise, proactive advice, and personal service ensures clients receive strategic support tailored to their unique circumstances.
How do you handle payroll compliance for employers?
We manage real-time reporting, statutory deductions, and pension auto-enrolment compliance, ensuring accurate and timely submissions to HMRC.
Can you assist with business start-up accounting?
Yes, we provide start-up guidance including entity selection, cash flow forecasting, and compliance setup to establish a strong financial foundation.