Who We Are
Proactive Accounting is a firm of Chartered Accountants based in Purley, Surrey. Founded on the principle that quality service is paramount, we empower small businesses in the South London, Surrey, and Sussex regions to thrive through tailored accounting and tax solutions. Our team of experienced professionals works proactively alongside clients, offering support and guidance every step of the way.
Our Vision and Values
Our core values guide us in serving our clients:
- Proactivity: We take the initiative to address potential issues and proactively suggest improvements.
- Client Focus: Your business success is our ultimate goal. We prioritize personalized attention and responsive communication.
- Expertise: Armed with extensive industry knowledge and up-to-date expertise, we provide tailored solutions to meet your unique needs.
Our Expertise
Proactive Accounting offers a comprehensive suite of accounting services for small and medium enterprises (SMEs), including:
Tax Services
- VAT registration and compliance
- Self Assessment and Corporation Tax returns
- Tax planning and compliance
- Research & Development Tax Credit Claims
- Enterprise Management Incentive (EMI) share schemes
Accounting Services
- Bookkeeping and financial statements
- Payroll management
- Xero and Free Agent implementation and support
- Company accounts preparation
- Business advisory and consultation
Dedicated Support
We tailor our approach to each client's unique needs and provide ongoing support through:
- Regular meetings and phone/email updates
- Responsive communication and personalized attention
- Access to online accounting software (Xero or Free Agent)
Our Clients
We work with a diverse range of clients, including:
- Limited companies
- Sole proprietorships
- Partnerships
- Landlords
Our Promise
At Proactive Accounting, we are committed to delivering:
- Transparent communication and clear explanations
- Fixed fees and clear cost estimates
- Personalized solutions and proactive guidance
- Responsive and reliable support every step of the way

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