Business Details
Expert Cloud Accounting Services in Sutton Coldfield
Established to revolutionise traditional accounting practices, Inform Accounting combines financial expertise with cutting-edge technology to deliver streamlined solutions for modern businesses. Our team of chartered accountants and financial advisors specialise in cloud-based accounting systems, providing clients with real-time financial insights and strategic guidance. With over two decades of collective experience, we serve ambitious start-ups, SMEs, and enterprises across diverse sectors including e-commerce, recruitment, and professional services.Our approach focuses on automating financial processes, enhancing cash flow management, and offering holistic wealth planning to support long-term business growth. Recognised as pioneers in digital accounting, we maintain partnerships with leading finance technology platforms like Xero, QuickBooks, and Sage. Our commitment to innovation was acknowledged with the 2022 Xero Mid-sized Firm of the Year award, reflecting our dedication to transforming accounting into a strategic business advantage.
Services
Cloud Accounting
Tax Services
Wealth Management
Financial Insights
App Advisory
Funding Options
Business Protection
Payroll Services
Digital Compliance
Strategic Advisory
Highlights and features
- We offer 20+ years of combined experience in cloud accounting and financial technology integration
- Our team includes chartered accountants and certified tax advisors with sector-specific expertise
- We provide real-time financial insights through automated cloud accounting systems
- We guarantee strategic business growth planning with cash flow forecasting and funding advice
- Our innovative approach has been recognised with the 2022 Xero Mid-sized Firm of the Year award
Associations and certifications
- Xero
- Making Tax Digital
What people say
Strategic advisory partners
Fantastic Xero support
Real-time financial data access
Modern accounting approach
Improved business efficiency
Services
Cloud Accounting
Our cloud accounting solutions provide real-time financial management through integrated platforms like Xero and QuickBooks. We help businesses automate processes, improve financial visibility, and maintain compliance with HMRC regulations. Our team ensures seamless implementation and ongoing support for efficient financial operations.
Tax Services
We offer comprehensive tax management services covering VAT returns, corporation tax, self-assessment, and strategic tax planning. Our qualified tax advisors help businesses optimise their tax positions while ensuring compliance with evolving regulations. We specialise in tax-efficient structures for SMEs and entrepreneurs.
Wealth Management
Our wealth management services focus on preserving and growing business assets through strategic financial planning. We provide investment advice, retirement planning, and cash flow forecasting to support long-term financial security for business owners and professionals.
Business Growth Advisory
We deliver tailored growth strategies through our Virtual Chief Finance Officer service. Our experts assist with business planning, funding acquisition, cash flow management, and exit strategies to help businesses achieve sustainable growth and operational excellence.
Payroll Services
Our comprehensive payroll solutions handle all aspects of employee compensation, including auto-enrolment pensions, tax deductions, and compliance reporting. We ensure accurate and timely payroll processing while maintaining up-to-date knowledge of changing employment regulations.
People
Sian Kelly
Founder and Director
Chartered Management Accountant with 25+ years' experience, previously at Next plc and Compass Group. Pioneered cloud accounting adoption in the UK and leads Inform's strategic direction while maintaining hands-on client relationships.
Craig Cutler
Client Account Manager
FCCA-qualified accountant with 20 years' experience providing financial guidance. Specialises in identifying cost savings and process improvements for businesses of all sizes while maintaining technical excellence in financial reporting.
Jayne Hutchings
Tax Advisor
CTA-qualified tax specialist with 30 years' experience advising businesses and individuals. Former BDO director with expertise in complex tax planning and compliance, ensuring clients receive practical, tax-efficient solutions.
Paul Smith
Accounts Team Manager
AAT-qualified Xero specialist with 10 years' experience implementing cloud accounting solutions. Focuses on system integration and process automation to improve financial efficiency for clients across various industries.
Ruth Morris
Operations Manager
BA Hons graduate with 9 years' experience in accounting operations. Oversees client onboarding and service delivery processes, ensuring smooth implementation of financial systems and exceptional client support.
Questions
What accounting software platforms do you support?
We specialise in Xero, QuickBooks, and Sage platforms, providing implementation, integration, and ongoing support for optimal financial management solutions.
How do you help businesses improve cash flow?
We implement automated financial processes, provide cash flow forecasting, and offer strategic advice to optimise working capital and improve financial visibility.
What tax services do you offer?
We provide comprehensive tax management including VAT returns, corporation tax, self-assessment, and strategic tax planning for businesses and individuals.
How do you support business growth?
Our Virtual CFO service offers strategic planning, funding advice, and performance management to help businesses achieve sustainable growth and operational excellence.
Are you compliant with Making Tax Digital requirements?
Yes, we're fully MTD-compliant and already submitting VAT returns through the HMRC portal, ensuring your business meets all digital tax requirements.
What sectors do you specialise in?
We work with e-commerce, recruitment, professional services, tech start-ups, pharmacies, and creative businesses, providing sector-specific financial expertise.
